Why Worry About Design?
Companies which hold design to be a core business virtue performed better financially. Here's a quote from the article over at BusinessWeek.com:
[Two fellows from] Northeastern University's School of Business, have conducted research in conjunction with DMI, the Design Management Institute, on the financial performance of design since the mid-1990s. They evaluated financial performance by using traditional financial ratios, such as return on assets and net cash flow to sales, for the sample period. They found that firms rated as having good design were stronger on virtually all financial measures from a practical and managerial perspective, as well as from a statistical perspective.
The full article can be found here.
