Trend Shows Steady Gains in Blogging for Marketing Purposes - eMarketer
Blogging is an extremely effective way for companies to spread the word about news, products and events. But it also has a second advantage; it's a way for a person or company to create a dialogue with its target demographic.
We're staunch advocates of blogging (even though some weeks we struggle to find the time to pen a quick post). We use a platform called Posterous, which is incredibly versatile and easily "skinned" to match the look and feel of most websites. It's a hosted solution, so it requires no investment in internal architecture—just a quick change to your company's DNS record.
If you have questions about how to begin effectively blogging on behalf of your business, drop us a line using the contact information at the top of the page. We'd be happy to answer any questions that you may have.
Thanks for reading.
—Jason @ Ideavise
