Knowing where your web traffic is coming from, and how visitors spend their time on your site are unbelievably revealing statistics. I'd go so far as to suggest that if you have a website and you don't have an analytics package of some sort, you're wasting your time and money. It's the equivalent of dropping 50 cents into the newspaper stand, yet still reading the paper through the glass window. You're making the investment, but not getting the full story.

Setting up an analytics script is not expensive, and is even more useful and effective when combined with small-scale advertising campaigns through Google's AdWords (or other similar services). And for the record, I think that the first response in the chart is below is crap. As I mentioned above, setting up an analytics package is not expensive, and it's not that time consuming (most companies should be able to parse the data in about one man-hour per week). The next four reasons are much more likely to be the actual reasons that most companies don't have an online measurement strategy. To be clear, I'm not questioning eMarketer's statistics, I'm questioning the reasoning of the respondents.

Have a website that isn't hooked up to an analytics package yet? Are you looking to refine the view of your customer base and figure out how to more effectively market your business? Need someone to talk with who can answer questions? If so, we're happy to help. Give us a call at (719) 355-3579 or drop us a line at info@ideavise.com.

Thanks for reading.

—Jason @ Ideavise