The big news this week for us at Ideavise was the iPad 2 announcement. We're huge advocates of the new "post-pc" tablet ecosystem that Apple is "pioneering". This second generation mobile device is stepping things up a notch and there are a lot of things that we really like - the most easily visible being the new cover that was announced. I have held off buying a case for my first generation iPad because all of them seemed to take something away from the experience rather then adding to it. This new cover design is the first implementation I've seen that enhanced the overall iPad experience. For me this is what really sets Apple apart from the competition - they realize it's not about the display size, processor speeds, memory, 4G vs 3G environments or other quantifiable or tangible specifications, it's about the intangible qualifiable experiences. This is why we're super excited about the quantifiable spec increases, not because they are bigger, badder, or faster then anything else out there, but that first user impressions are that this thing feels like it's flying. It doesn't matter what the specs are, it's the feeling that the thing is super fast. It's the same experience you have when you first use a Macbook Air and it's "instant on". You don't really care what the specs are, you care that it does what it does, and you're delighted. There are plenty of competitors with "better" specifications but none with the same delightful experience, it's why I switched from a PC. It's also what we're most excited about, the new iPad specs provide us with the ability to enhance the experience our users have with the mobile web applications and paperless systems we're building, regardless of what their tangible numbers are.