2011 PRSA WDC Presentation (PDF) on Developing a Mobile Media Strategy

Here's a link to the PDF version of my presentation at the 2011 PRSA WDC on developing a mobile media strategy and mobile application trends and considerations.

http://www.ideavise.com/uploads/PDF/PRSA_2011_WDC_mobile_strategy.pdf

Thanks #PRSAWDC for the speaking opportunity and a great event.

Ideavise presenting at the PRSA 2011 Western District Conference this week

Ideavise is headed to the Public Relations Society of America 2011 Western District Conference in Las Vegas this week. We developed the mobile web application for the conference, (Visit http://prsa2011.ideavise.com on your iPhone or Android device) and I'll be presenting a talk on Thursday entitled "Developing a Mobile Media Strategy for your PR Objectives". Looking forward to meeting some new folks and having some great conversations. Overview of the presentation:

"Developing a Mobile Media Strategy for your PR Objectives" 

Brian DeLong, Ideavise, Mobile Media Applications

The mobile space is changing the game for both your internal users and your customers. Employees and customers are increasingly more mobile, with heightened user expectations and changing workflows and interactions. Leveraging and innovating in this space is critical to both acquiring and maintaining customers and employees. It requires understanding of both new functionality such as geolocation, near field communication, and QR codes as well as the constraints of the medium: data speeds, intermittent connectivity, touch interactions, and screen real estate. All of this must be taken into account when developing a mobile strategy and associated applications. It's more then just making smaller versions of existing assets. Come learn about the latest trends and tools you can use to help develop and define a mobile strategy for both your internal and external users. 

PRSA 2011 Western District Conference - Ideavise 'Everything About Us Is Mobile' Ad

I'll be attending the Public Relations Society of America (PRSA) Western District Conference to speak on Developing a Mobile Media Strategy for your PR Objectives, more details to come. Here's the "Everything About Us Is Mobile" ad we did for the conference: http://www.ideavise.com/uploads/PDF/ideavise_PRSA_conference_ad_2011.pdf.