When it Comes to Social Marketing—Are You Wasting Your Money?
Recently, I was sent an article on the effectiveness of marketing via social sites like Facebook and Twitter. The article even went so far as to break down the data to show distinctions between the B2B (Business-to-Business service providers) and B2C (Business-to-Consumer providers). I'm sharing the gist of the article, but if you'd like to read the full article you'll find it here at eMarketer.com.
The most interesting statistic to me is that buying targeted ads on Facebook is the LEAST successful method of driving traffic. The one caveat that I'd add is that we've done several "installs" for companies which are launching new fan pages, and targeted ads on Facebook did help them grow their fan base more quickly than if they'd relied on organic traffic alone.
Twitter was deemed most effective for use in addressing damage control and was the least effective at driving sales through promotional web pages.
This is interesting stuff to me. Mainly because it echoes what we've been saying about social networking for quite a while. Getting your company involved on social sites can be a valuable tool, but simply having a fan page or tweeting about your latest accomplishments doesn't do your brand any justice. The only way that social networking has any hope of making a lasting impact with your customers is when it's used as as part of a broad marketing strategy.
Marketing via social networking sites is the hammer that you use to build the house, not the house itself.
Have questions on the information above? Want to learn more about how to tie social marketing into your current marketing strategy? We'd love to help! We offer a free, no obligation consultation and needs assessment. Drop us a note in the comments section below or give us a call at (719) 355-3579, it won't cost you a penny and you'll probably learn a thing or two about your business in the process!
Thanks for reading!
—Jason @ Ideavise
