We completely agree with the conclusion of this article. And unfortunately a lot of small businesses have moved away from email marketing campaigns to instead focus on social media outreach. There is room—scratch that—there is a NEED for both in a healthy small business marketing strategy.
Much has been said about the demise of email thanks to some of the new social networking tools that we now have at our disposal. Twitter, Facebook, LinkedIn, etc. have changed the game of connecting customers to companies. But what of email? Is it no longer valid? Has it been passed over by quicker, "tidier" methods of communcation?
Not according to a study published by eMarketer using data from sites StrongMail and ShareThis. According to the study:
A study of sharing activity across the ShareThis network in October 2009 also revealed that e-mail was the top channel for distributing content to friends, with 46.4% of all shares. About one-third of shares went to Facebook and less than 6% were tweeted.
Overall, Twitter did post the highest click-through rate in both studies quoted. But email came back swinging with higher page counts after click-through.
So how can you and I apply this to our businesses?
If you have questions on how to implement an email marketing strategy (hint: it's much easier than you think), drop us a line using the email address above or the comments box below. We've designed and implemented many successful emarketing campaigns, and can help you avoid the pitfalls that many people face when they're just starting out.
Thanks for reading!
—Jason @ Ideavise
Every business has a story. Let us help tell yours. Ideavise is a identity agency specializing in design, marketing and branding for small businesses. We're experienced, reliable, timely and cost-effective. Put us to work for you!
We invite you to learn more by visiting our website at ideavise.com, or by contacting us:
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