Ideavise in the News - Travel Tips on msnbc.com - Hotels pinched by tech-savvy guests

Hotels pinched by tech-savvy guests

iPhones, other devices threaten to make in-room services obsolete

From the article:

Traveling to Las Vegas for a conference last month, Brian DeLong could have gotten annoyed when he found out his off-Strip hotel charged a fee for Wi-Fi in his room. Instead, he whipped out his iPhone 4, fired up its Personal Hotspot software and accessed the Web "for free" via his iPad and laptop.

"They wanted $10 or $15 a day," said the founder of Ideavise Inc., a marketing and technology solutions company. "The crazy thing is it's like 20 bucks a month for me to get it on my phone — and I'm not even in the room that much."

The full article can be found here: http://www.msnbc.msn.com/id/43067230/ns/travel-travel_tips/

2011 PRSA WDC Presentation (PDF) on Developing a Mobile Media Strategy

Here's a link to the PDF version of my presentation at the 2011 PRSA WDC on developing a mobile media strategy and mobile application trends and considerations.

http://www.ideavise.com/uploads/PDF/PRSA_2011_WDC_mobile_strategy.pdf

Thanks #PRSAWDC for the speaking opportunity and a great event.

Ideavise presenting at the PRSA 2011 Western District Conference this week

Ideavise is headed to the Public Relations Society of America 2011 Western District Conference in Las Vegas this week. We developed the mobile web application for the conference, (Visit http://prsa2011.ideavise.com on your iPhone or Android device) and I'll be presenting a talk on Thursday entitled "Developing a Mobile Media Strategy for your PR Objectives". Looking forward to meeting some new folks and having some great conversations. Overview of the presentation:

"Developing a Mobile Media Strategy for your PR Objectives" 

Brian DeLong, Ideavise, Mobile Media Applications

The mobile space is changing the game for both your internal users and your customers. Employees and customers are increasingly more mobile, with heightened user expectations and changing workflows and interactions. Leveraging and innovating in this space is critical to both acquiring and maintaining customers and employees. It requires understanding of both new functionality such as geolocation, near field communication, and QR codes as well as the constraints of the medium: data speeds, intermittent connectivity, touch interactions, and screen real estate. All of this must be taken into account when developing a mobile strategy and associated applications. It's more then just making smaller versions of existing assets. Come learn about the latest trends and tools you can use to help develop and define a mobile strategy for both your internal and external users. 

Finally got our hands on an iPad2

Sorry for the dely in posts, we had a post queued up on the performance benchmarks we were getting with our mobile applications on the iPad2 but couldn' t get our hands on one. Thanks to the perseverance of one of our great friends we were finally able to procure one. Should have benchmarks and a post later this week. First impression of the upgrade is fantastic. The new form factor and magentic smart cover is awesome.

iPad 2 - It's all about the cover

The big news this week for us at Ideavise was the iPad 2 announcement. We're huge advocates of the new "post-pc" tablet ecosystem that Apple is "pioneering". This second generation mobile device is stepping things up a notch and there are a lot of things that we really like - the most easily visible being the new cover that was announced. I have held off buying a case for my first generation iPad because all of them seemed to take something away from the experience rather then adding to it. This new cover design is the first implementation I've seen that enhanced the overall iPad experience. For me this is what really sets Apple apart from the competition - they realize it's not about the display size, processor speeds, memory, 4G vs 3G environments or other quantifiable or tangible specifications, it's about the intangible qualifiable experiences. This is why we're super excited about the quantifiable spec increases, not because they are bigger, badder, or faster then anything else out there, but that first user impressions are that this thing feels like it's flying. It doesn't matter what the specs are, it's the feeling that the thing is super fast. It's the same experience you have when you first use a Macbook Air and it's "instant on". You don't really care what the specs are, you care that it does what it does, and you're delighted. There are plenty of competitors with "better" specifications but none with the same delightful experience, it's why I switched from a PC. It's also what we're most excited about, the new iPad specs provide us with the ability to enhance the experience our users have with the mobile web applications and paperless systems we're building, regardless of what their tangible numbers are.

PRSA 2011 Western District Conference - Ideavise 'Everything About Us Is Mobile' Ad

I'll be attending the Public Relations Society of America (PRSA) Western District Conference to speak on Developing a Mobile Media Strategy for your PR Objectives, more details to come. Here's the "Everything About Us Is Mobile" ad we did for the conference: http://www.ideavise.com/uploads/PDF/ideavise_PRSA_conference_ad_2011.pdf.