Marketing Trends & Tactics - What Works?
Interesting article from eMarketing yesterday, which reinforces other studies that we've been reading lately.
"Social and community sites were the most popular way to engage leads, and the proportion of marketers using them increased from Q3 to Q4 2009. Qualified leads also received e-newsletters in increasing numbers."
Looks like social media continues to be the number one way that brands are choosing to engage their marketing leads. It's also interesting to note that email newsletters still hold down the second spot. Compare those, however, with the numbers for catalog—evidence of how the internet has changed things...
